Marketing Specialist (aka Digital Superstar!)
Fulltime, permanent
Tēnā koutou katoa
Be a part of a dynamic organisation
Whakairohia he toki, tāraia te anamata
Learning with purpose, creating our futures
Ko wai mātou | About us as an organisation
At Te Kura Matatini ki Otago/Otago Polytechnic, we are committed to attracting, developing and retaining kaimahi (staff) who are passionate, creative, future-focused and dedicated to help set the direction for quality learning to meet tomorrow’s needs.
We are guided by our values of Manawa Ora | Manawa Roa | Manawa Nui We are proud to be Rainbow Tick certified, and we aspire to create a working environment that is inclusive and meets the aspirations of mana whenua ensuring equity for Māori and increasing access for all
Mō te tūraka mahi | About the role
As a digital marketing superstar, you’ll join our team of marketing and communication specialists to drive student recruitment through digital channels, as well as support all marketing and communications efforts across the organisation.
This role plays a crucial part in rolling out integrated marketing campaigns with a specific focus on our website. By default, you will create engaging content to execute marketing initiatives, maintain content and then track and report on results.
You’ll know how to inspire people into action through strategic and creative copywriting. Turning data into insights will be second nature to you.
Ko wai koe | About you
The ideal candidate will:
· Be comfortable to hit the ground running in our busy environment.
· Tertiary qualification in marketing or business and experience in digital-focused marketing roles.
· Proven ability to strategize and implement data-driven marketing campaigns
· Proven experience developing, executing and optimising campaigns on Meta Business Suite, Google Ads, LinkedIn and TikTok Business Manager.
· Experience evaluating and reporting on marketing campaigns through relevant KPIs and reporting tools such as Google Analytics 4
· Experience in building and maintaining positive relationships with internal stakeholders, keeping them informed and aligned with marketing initiatives
· A passion for customer-centric content marketing and storytelling through social media
· Strong project management skills and ability to execute multiple projects simultaneously
· Strong communications skills
· Experience collaborating with cross-functional teams
The successful applicant will uphold our organisation’s commitment to Te Tiriti o Waitangi by continuously developing and upholding your understanding of our obligations and connection with Te Tiriti as an individual and as an organisation
Through recognition, empowerment and inclusion, you will give greater acknowledgement to the unmet needs of Māori, Pasifika and disabled people and their whanau.
You will have demonstrable health and safety best practices and enjoy being part of a team who support each other. You will easily be able to build and maintain relationships and communicate well via email, phone and face-to-face.
Tono ināianei | Apply now
For specific information please contact Vanya Thurston 0800 762 786 or vanya.thurston@op.ac.nz
For a position description or to apply please click on the link.
Applications close 5pm, Sunday 5 May 2024.